E-commerce sites need to generate revenue to survive and thrive. Increasing traffic through the use of SEO is one way to do this. Create content that drives people to link to your site naturally. Quality, relevance, and authenticity are more necessary than ever before. Low-quality, spammy link-building techniques may be successful, but they should be separate from a plan for a business seeking long-term success in organic search. For example, if a competitor writes about a new industry development but leaves out important details, reach out and create a more in-depth piece that answers all their questions.
Increased Traffic
Combined with a well-rounded SEO strategy, a quality link-building campaign can drive more organic traffic and conversions for your eCommerce business. But don’t let it be the be-all and end-all of your marketing efforts. A good e-commerce link-building campaign requires a lot of time and effort. You may utilize specialized edits, infographics, videos, or guest posting as a link-building method. The link building process can increase sales because of improved search engine rankings and excellent website traffic.
Increased Conversions
The more reputable links pointing at your website, the higher it will appear in SERPs (search engine results pages). Additionally, you’ll receive more traffic the higher you rank. Requesting connections to your content or website from well-known figures in your area is an example of outreach in link building. You may do it in person, on social media, or by email. Regardless of the method, it’s essential to be thoughtful and personal in your approach. Sending a generic mass email is the quickest way for your target to disregard you, so tailoring your approach and speaking directly to them is critical. Making valuable materials your audience wants to share is another strategy to increase your link’s popularity. It could take the shape of a detailed manual, a helpful tool, or a directory. Creating these assets can naturally attract links and grow your e-commerce site’s reputation.
Increased Sales
Quality external links to your website help search engines see you are famous and valuable. These links are a big part of Google’s PageRank algorithm to determine search results. Getting quality backlinks is the best way to increase organic traffic and sales for your e-commerce business. You must be creative and original regarding this type of marketing. For example, you can create unique, highly informative content about your products and services to encourage people to link. This material may be presented as a blog post, an infographic, or a video. A high-quality website linking to your material transfers “link juice,” which raises your domain authority, attracts additional visitors, and could even result in actual purchases. It makes it an essential marketing strategy for any e-commerce business.
Increased Brand Awareness
The probability that people will link to your website automatically increases when you provide genuinely original and beneficial material. Whether it’s an in-depth article explaining your new product, a viral infographic, or a video showing how your products are used, great content shows you have the expertise and can offer something different to others. Getting links from relevant sites is also essential. For example, a link from a site about unicycles is far more valuable than one from a page on Paleo diets. You can build these links by monitoring your brand mentions on social media and asking manufacturers or suppliers if they’ll include a link to your website in their list of retailers/places to buy your product. Of course, you should only seek out quality links. That means avoiding spammy directories and forums as well as pushing links. Instead, concentrating on creating a diversified link profile with a mix of organic links, Holy Trinity links, and other sorts might be beneficial.